ITALIAN IDENTITY
Lab holding challenges pertaining to the economic sector
Innovative business solutions for Italy
The suspension of commercial and tourist activities at a local and global level, the contraction of family income and the new health protocols, consequences of COVID-19, are pushing businesses to reconsider their economic models.
The aim of the Italian Identity Lab is to identify, among others, new and/or better productive and commercial practices, relations with the clients, cooperative strategies and local, national or international commercial positioning strategies.
SECTORS
GOALS
Production or commercial practices
Ways to design, produce or commercialize goods and services
Goods and services
Ways to offer added value to users
Ways to increase the material or immaterial value of businesses
Ways to communicate with clients
Commercial models (to improve income or infrastructures available to businesses)
Commercial positioning strategies for the local, international and global market
